Can gambling advertising guidelines prevent damage to vulnerable by UK Gambling Act 2005 liberalisation?

Guidelines have just been issued seeking to mitigate damage done to vulnerable persons by the liberalisation of gambling under the UK Gambling Act 2005.

Many who saw the liberalisation of gambling under the Gambling Act 2005 as a measure that encouraged a fundamentally harmful activity, will doubt whether these advertising guidelines can be effective.

Even though advertising professionals are past masters at targeting specific groups of people, the reality of advertising an activity to any part of the population is that the activity inevitably will be promoted to the wider population as well.

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