Friday, July 27, 2007

Rivetting author domain name for campervan

Getting readers is an online author's life blood and most of us on line authors would go to almost any length to grab a whole host of readers. Well almost!

We read articles on SEO. We learn tips about how to write better. We edit. We re-write. We slave away.

Yet, despite all our efforts, even our best and most creative writing seems to achieve little exposure to the masses who, all too often, just pass our creative writing by.

Here's my latest idea of how to get more readers, honed to perfection by a weeks worth of sleepless nights :-)

Forget search engines, directories, forums, on-line communities.

Find a busy (real world) road, park a campervan with a prominent URL displaying a catchy hook domain name and set about writing your articles, short stories or novels for all to read online at the domain advertised on your camper van. (I suppose a car would do just as well but you can get bigger lettering on a camper van and also make cups of tea when you need inspiration).

So what wold be a truly attention grabbing URL that would persuade passing motorists to type it in when they get home?

Well here is where things get really interesting!

Scarily, when you are standing by the side of the road or peeking out from behind the curtains of your campervan, you are looking at your audience and they are immensely variegated.

What would interest the boiler suited man in the white Ford Transit? Would the gimlet eyed lady in the Subaru want something different? How about that attractive young mum in the SUV, with her long flowing blond hair and five screaming kids? Yikes! What about the kids?

Worst still, how many of them actually read online short stories, online novels, online novellas, online mysteries, online romance, online science fiction or online creative writing of any sort?

Suddenly, the mind boggling complexity of satisfying the reading needs of the unwashed general public seems to take on mountainous proportions.

The domain name, too, needs to reflect the writing that is being offered. Yet the domain name also needs to be as inviting to all prospective readers as a general purpose bar of chocolate.

Horrifyingly, you might come to the conclusion that your writing challenge has just been altered.

Instead of continuing your life long search for traffic for your brilliant article or exciting piece of creative writing, the name of the game has suddenly become to find something that will really be of interest to Joe or Joanna Public. Truly scary!

So what about me?

Well, I'm off to have a look at those people driving along ... To see if they can give me some inspiration.

If you can think of a really great domain name or adverting hook for an author to put on his camping van to pull in the readers, I'd love to hear your suggestion below as a comment.

I'm off now to see my public ... And I may be a while!

Rob

(online author)

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